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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Eloqua Confirms Feb. 8 Vote On Acquisition By Oracle, 2012 Revenues Up 34%

Eloqua confirmed that shareholders will vote on the company’s proposed acquisition by Oracle at a special meeting on Friday, Feb. 8. The marketing automation vendor also reported strong 2012 financials, with higher overall revenue that was led by a sharp increase in professional services revenue.
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TeleNet Reports Revenues Up 7% In 2012

TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012. Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice President of Sales and Marketing, credited the…

Study Reveals Tracking Lifecycle Of Current Customers A Key Priority

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent study, The Next Generation Of Customer Lifecycle Marketing, revealed just how important this trend has become. According to the…

Alinean Expands Customer Database

Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn and Zebra Technologies. Alinean has developed and delivered interactive white papers, benefits estimators and…
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