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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Report Reveals Promising Future For Cloud Computing

More companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016. “Cloud computing continues to grow,” according to a recent TechRepublic cloud-computing report. “Companies implementing…
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Salesforce Reports Double-Digit Revenue Growth For Q4, Fiscal 2013

Salesforce.com posted double-digit revenue growth in Q4 and its full fiscal year, which ended Jan 31, and projected strong earnings for the coming fiscal year. For the full fiscal year 2013, the company reported revenue of $3.05 billion, an increase of 35% from the prior year. Subscription and support revenues…
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Marketo Announces IPO Plans

Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to take place during Q3 of 2013, following a standard SEC review and other preparatory actions. Experts say the Marketo IPO is designed to capitalize on the company’s strong Q4 and Q1 financial…
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HubSpot Releases Tool To Measure Social Sharing

HubSpot released LinkTally, a new tool to calculate how many times a link has been shared across Twitter, Google+, Facebook and LinkedIn. According to a blog post by the tool's creator, HubSpot’s Social Media Scientist Dan Zarrella, LinkTally can help B2B marketers measure the effectiveness of their social media campaigns,…

HubSpot, ExactTarget Post Strong 2012 Results

HubSpot increased its revenue, customer count and number of employees in 2012, according to the marketing automation firm’s financial report. ExactTarget also reported strong Q4 and 2012 results, with revenue of $292.3 million in 2012, a 41% increase compared to 2011.

Demandbase Adds Technology Targeting Feature

Demandbase, the B2B targeting and personalization platform, launched Technology Targeting, a new feature of Demandbase Company-Targeted Advertising that enables advertisers to target and personalize display ads to business audiences based on the technologies they have deployed. With Technology Targeting, advertisers can now specify the criteria of “technologies used” as part…

TreeHouse Interactive Adds Tools For Quick Design Of Lead Nurturing Campaigns

TreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently. The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface that provides unique access to behavioral and contact data when creating automated and…
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