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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Teradata’s New Offering Leverages Data From Multiple Channels

Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources. According to company officials, the offering enables marketers to engage customers and prospects with consistent, personalized messaging across multiple…

INBOX25 Offers Marketing Automation From Inside SugarCRM

INBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM's annual customer, developer, and partner conference held this week. INBOX25 4.0 integrates tightly with SugarCRM to enable…

Marketo Launches New Certification Program At Summit 2013

Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software. According to company officials, key benefits of the new program for Marketo certified experts and users include:

KnowledgeVision Raises $1.9 Million To Fuel Technology And Customer Growth

KnowledgeVision Systems, a provider of online video presentation technology, has announced the closing of $1.875 million in new financing from institutional, private and strategic investors, according to a company press release. The funds will be used for new product initiatives and to support the company’s rapid customer growth.

ReachForce Acquires SetLogik, Launches Connected Marketing Data Hub

ReachForce, a provider of data management systems for B2B marketers, acquired SetLogik, a vendor of cloud-based data and analytics technology, to develop the Connected Marketing Data Hub. The Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities, said ReachForce officials. Through its…
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Marketo Files $75M IPO, Reveals Financial Details

Marketo has followed through on its plans to file an initial public offering (IPO), a move which also pulled back the curtain on the company’s finances, including a high growth rate and big losses. The company plans to trade as “MKTO” on the Nasdaq. Goldman, Sachs & Co. and Credit…
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