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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Brainshark Launches Sales Enablement Portal

Brainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for relevant sales, marketing and training materials, according to Brainshark officials.
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Certain Upgrades Software To Personalize Event Marketing

Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections. “Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure,…
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Marketo Kicks Off IPO Today at $13 A Share

Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol "MKTO."

Limelight Networks Brings Together Video, Content Management And Cloud Storage

Limelight Networks unveiled the next generation of its Limelight Orchestrate Digital Presence Platform, which integrates content management, video and cloud storage under one platform. Orchestrate V2.0 includes a broad range of innovations to help Limelight customers leverage video, rich media, web and social content to create consistent digital experiences across…

Eloqua Named Best Marketing Automation Solution By SIIA

Eloqua won Best Marketing Automation Solution at the 2013 CODiE Awards, hosted by the Software & Information Industry Association (SIIA). The Eloqua platform was recognized for being one of the first solutions to integrate HTML 5 with an intuitive interface that assists in lead generation, marketing execution, managing campaign performance…

Marketo Announces Agency Program

In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials.…
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