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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Invoca Increases Revenue By 650% With Bandwidth Integration

Bandwidth.com, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency and user interface, while also supporting real-time optimizations that will provide call marketing to its current…

Oracle Agrees To Acquire Responsys For $1.5B

Oracle has agreed to acquire Responsys, a cloud-based marketing software and services provider, for approximately $1.5 billion. The purchase is expected to be finalized by Q2 2014. The move broadens Oracle’s reach into online marketing automation. The company acquired marketing automation vendor Eloqua a year ago and content marketing software…

Survey: More Marketers Expected To Embrace Big Data in 2014

According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in Big Data solutions and 54% have already done so. Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400 mid-and upper-level marketing professionals on their plans for 2014,…

Software Advice Releases Online Buyer Behavior Report

SoftwareAdvice, an online consulting resource for business software buyers, released the results of its 2013 Online B2B Buyer Behavior IndustryView report. The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008 through Aug. 31, 2013. According to the report, the…

Marketo Acquires Insightera To Boost Personalization And Predictive Analytics Capabilities

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will be acquired. Industry observers noted that the acquisition of Insightera will add a variety of personalization and predictive analytic tools to…

Brainshark Increases Global Reach With ICT123 Partnership

Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition.
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