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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

InsideView Brings Marketing Solution To Microsoft Dynamics CRM

InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to company officials.

CallidusCloud Aims For LeadRocket Integration By May

While it has only been a few weeks since CallidusCloud acquired LeadRocket, the company has ambitious plans to integrate the social engagement and sales front-end of the tool with its marketing automation platform. Demand Gen Report recently caught up with Giles House, CMO of CallidusCloud, who said the company expects…

Oracle Buys BlueKai Big Data Platform To Enhance Personalization

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of Oracle’s Marketing Cloud and eases the integration of various customer databases, according to industry observers. "Marketers have needed to unify web advertising audiences…

CallidusCloud And DocuSign Partner To Streamline Contract Signing

CallidusCloud, a provider of cloud-based sales and marketing software, announced a new partnership with DocuSign designed to speed up the all-important contract signing process. The DocuSign Cloud Partner Program will offer CallidusCloud the ability to receive legally signed documents in minutes and ease the document management process, according to executives…

Raab Report: B2B Marketing Automation To Reach $1.2B In 2014

Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab Associates’ latest B2B Marketing Automation Vendor Selection Tool (VEST) report.  The 60% rate is higher than the 2013 rate of 50%. “Revenues for B2B marketing automation vendors continue to grow as adoption…

Frost & Sullivan: Marketing Automaton A $1.9B Industry By 2020

Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan. The report, Global Marketing Automation Software Market, attributes the growth to the rising need to integrate marketing efforts in order to optimize returns on marketing campaign investments. The study shows that…

Madison Logic Signs Partnership Deal With French Agency

Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic's Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic's expansion into France follows a recent…
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