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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

IBM To Invest $100M To Grow Its Marketing Consulting Business

IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts in mobile and digital marketing. In a…

Sources: IBM-Silverpop Acquisition Imminent

IBM Corp. is reportedly in acquisition talks with Silverpop and a deal is imminent, according to multiple sources. IBM is said to be offering about $270 million, which is about triple Silverpop’s estimated annual revenues of $90 million. Representatives from Silverpop declined to comment and IBM officials were not available…

Lead Management Software Firm LeanData Secures $5.1M In Funding

LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com, has secured $5.1 million in Series A funding. LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account-based selling. LeanData’s solutions are designed to simplify lead management by matching leads against existing pipeline and…

Demandbase Raises $15M To Grow B2B Ad Targeting Platform

Demandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing will use the investment to accelerate the growth of its advertising solutions and fund additional innovations slated for release in 2014. The company has experienced significant growth in 2013, with the cloud-based…

FusionStorm Leverages CallidusCloud To Optimize Territories and Incentive Compensation Management

FusionStorm, an IT solutions provider, has implemented two solutions CallidusCloud solutions — Commissions and Territory and Quota — to boost sales performance and accelerate time-to-close. The CallidusCloud Commissions solution will enable FusionStorm to leverage incentives and commission programs to motivate and drive the sales team, while also providing key analytics…

SlideShark Anywhere Available For Windows 8 Tablets, PCs And Macs

Brainshark launched SlideShark Anywhere, which makes SlideShark features accessible from PCs, Macs and Windows 8 tablets. The platform, which was initially only available on iOS devices, enables users to access, present and share presentations from a wider selection of devices. Presenters are also able to collect data on who attended…

Gagein Introduces Proactive Selling Solution to Salesforce Users

Gagein, a platform that provides actionable news for sales teams, announced that its proactive selling solution Gagein for Salesforce (G4SF) is now available to all Salesforce Sales Cloud users. G4SF is designed to deliver real-time news that identifies high-value prospects for Salesforce users, pinpointing when and why to call on…
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