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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Idio To Offer Live Demos At B2B Content2Conversion

Idio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6. The platform is designed to help marketers analyze their consumer’s content consumption, which allows them to deliver more relevant and personalized content across all channels and…

Marketo Webhooks for DiscoverOrg Provide Real-Time Intelligence

DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects. DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form,…

Richardson Partners with SAVO to Maximize Sales Training Investments

Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best practices through coaching at each stage of the sales cycle. Through seamless integration with…

SAVO Debuts Sales Productivity Platform At Sales Enablement Summit

SAVO Group unveiled Sales Process Pro, a new application designed to improve sales efficiency and productivity, at its 2014 Sales Enablement Summit. The platform encompasses a wide variety of activities — from training reinforcement, automated proposal creation and insight-driven data to further sales conversations.

Act-On Secures $42M In Funding To Fuel Sales And Marketing Efforts

Act-On Software has secured $42 million in funding, bringing the company’s total venture capital financing to $74 million since it was founded in 2008. This round of funding, led by Technology Crossover Ventures (TCV), will be used to grow the business on a number of fronts, including sales, product development…
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