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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Invoca Announces SIP Integration For Enterprise Call Tracking

Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca's platform. The integration layers Invoca’s cloud-based call marketing technology onto existing SIP communications protocol to deliver call tracking, call marketing automation and voice intelligence.…

ON24 Releases 2014 Webinar Benchmarks Report

Viewing time on webinars increased 47% over the past year. That was one of the key finding of the 2014 Webinar Benchmarks Report from ON24, a webinars and virtual communication solutions provider. The report also includes actionable insight on how companies can enhance their webinar capabilities. The report’s findings were…

CallidiusCloud Releases Big Data Solution, Content Store And Revenue Management App

CallidiusCloud announced the release of Thunderbridge, its Big Data solution that is designed to analyze information from the vendor’s Lead to Money Cloud, which tracks customer lifecycle data. The announcement was made at CallidiusCloud’s annual user conference. With the addition of Thunderbridge, CallidusCloud customers will be able to take analytics…

NetSuite Adds B2B Customer Center To SuiteCommerce

NetSuite announced the availability of its B2B Customer Center, built on the company’s SuiteCommerce platform. The cloud-based ERP and omnichannel commerce software suites provider revealed the new solution during the opening keynote at SuiteWorld 2014, and is available to customers using NetSuite SuiteCommerce. The B2B Customer Center enables B2B merchants…
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