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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Orange Announces Salesforce Availability Via Cloud Hub

Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub. The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at…

ON24 Adds Eloqua To Growing Integration List

Several weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua. With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will automatically sync into the user’s Eloqua platform. The metrics can then be utilized…

ANNUITAS Launches Email Deliverability Assessment

ANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices. The assessment provides a holistic view of an organization’s email deliverability, analyzing content sent by the user in order find areas that create potential concern.…

Leadspace-Eloqua Integration Enables Lead Targeting Through Social Data

Leadspace announced a new partnership with Oracle, enabling the social-driven demand generation platform to integrate with the Oracle Eloqua marketing automation solution. The integration will enable marketers to enrich existing leads or import leads from Leadspace seamlessly into the Eloqua platform, listen for buying signals across multiple online sources and…

Corporate Visions Acquires Sales Enablement Content Firm Launch International

Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to…

InsideView Announces Collaborative Features For Microsoft Dynamics

InsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams by allowing users to post articles and events to Yammer feeds without having to…
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