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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

SmartZip Secures $12M In Funding To Expand Reach, Boost Product Development

SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B financing. The round, led by Crest Capital Ventures, will be used to boost product development and promote growth in its sales and marketing initiatives, according to company executives. The funding will also…

SalesPredict Unveils Marketo Integration

SalesPredict added its predictive analytics application for Marketo to the marketing automation vendor’s LaunchPoint partner ecosystem. The application is positioned as a tool to synchronize data from Marketo into the SalesPredict predictive lead scoring system, providing marketers with the necessary segmentation capabilities to target prospects most likely to convert.

Could HubSpot’s IPO Plans Be Hindered By Exec Departures?

HubSpot’s plans to launch an IPO later this year could be stalled by the departures of David Cancel, Chief Product Officer, and Elias Torres, VP of Engineering, which were announced in a blog post by HubSpot CEO Brian Halligan. In the blog, Halligan noted their contributions to the company’s engineering and…

Lead LifeCycle Series Wrap-Up: Accelerating The Buyer’s Journey, From Lead Generation To Nurturing And Beyond

More than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying…

Salesforce Unveils Tool To Help Sales Teams Personalize Campaigns

Salesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey. "In this new connected era, sales reps must be empowered to cultivate long-term, meaningful relationships with…

Marketo Reports 60% Growth In Q2, Citing Strong Adoption And New Apps

Marketo  announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year. "Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in…
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