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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Catz And Hurd Elevated To Oracle CEO As Ellison Steps Aside

Larry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief Technology Officer.…

SoMedia Integrates Video With Oracle Marketing AppCloud

SoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics. Scalable Video for Oracle Eloqua is positioned as a service to enable users to order custom video content and receive…

Ahead of IPO, HubSpot Unveils CRM At INBOUND 2014

At its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.  This move comes as the company prepares to launch its IPO.  The HubSpot…

Vocus Marketing Suite Rebrands As OutMarket

Vocus Marketing Suite, the marketing business unit of Vocus, has been rebranded as OutMarket and will operate as an independent company. This move takes place four months after Vocus was acquired by private equity firm GTCR. Prior to the rebranding, OutMarket underwent several enhancements, including tools that offer social customer…

V12 Adds Customer Management Tool To Its Marketing Automation Platform

V12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns. The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is…

Sprinklr Acquires Advocacy Marketing Vendor BRANDERATI

Sprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not disclosed. The acquisition is the third major purchase Sprinklr has made in the…

Reseller BrainSell Adds Act-On To Its Offerings

BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell  is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool,…
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