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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Ektron Adds Pardot, Eloqua and Silverpop Connectors

Ektron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors. By integrating data in real time from sales and marketing systems, Ektron is positioned to offer marketers a platform to deliver data-driven, personalized online experiences…

Tellwise Unveils Its Sales Acceleration Platform

Tellwise, a cloud-based sales acceleration technology provider, unveiled a platform designed to automate the sales lead tracking process and enhance engagement between prospective buyers and the sales rep. The platform, which is integrated with Salesforce, is positioned to combine email, instant messaging, collaboration, and analytics in one location. It is…

QuickPivot Unveils Customer Lifecycle Execution Module

QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools. The module, which is designed to simplify the deployment of customer lifecycle marketing programs, is positioned to provide a holistic, real-time view of customers’ journeys.

Flowfinity Launches Mobile App Editor For B2B Marketers

Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to modify and test apps in a separate environment.

Full Circle CRM Unveils New Application To Enhance Campaign Performance Visibility

Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records. Built on the Salesforce1 Platform, Opportunity Gatekeeper is intended to help user have more efficient, effective operations by tying opportunities to their respected…

Trapit And Addvocate Merge To Offer Cloud-Based Subscription Content Service

Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content. The service intends to position employees as brand advocates, helping them produce and share content among their followers and further amplify the company’s brand message.…

Business.com Adds Lead Expansion And Nurturing Services

Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales. The Lead Expansion and Nurturing product…
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