COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Fliptop Grows Customer Base By 180%

Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly increased their lead-to-opportunity conversion rates — boosting sales while reducing…

LiveHive Partners With Act-On, Unveils New Sales Acceleration Features

LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers…

Survey: 70% Lack Formalized Marketing Messaging Processes For Employees

Nearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency across marketing campaigns. These are some of the findings…

DataHero Offers Data Visualization With Marketo Integration

DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line. DataHero is designed…

SoMedia Networks Unveils New Integrations

SoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget. The company intends to continue integrations over the next several quarters due to the growing demand for video production by businesses of all…

Vidyard Raises $18M For Product Development, Sales Expansion

Vidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments. “Among other things, we want to build on the success we’ve had with Vidyard Studio, our…

Study: Most Marketers Satisfied With Their Email Marketing Tools

A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use. These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review…
Subscribe to this RSS feed