COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Salesfusion Receives $5M In Funding, Names O’Kelley CEO

Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the company's overall funding total to approximately $23 million. "This funding is…

Ifbyphone Rebrands To DialogTech, Unveils New Call Routing Solution

Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The two integrated solutions aim to bring further insight into the conversations prospects…

Study: Disconnect On Responsibility For Customer Experience

While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On Software, in association with Gleanster Research.…

Swrve To Acquire Converser To Boost Mobile Marketing Engagement

Swrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email marketing campaigns, according to company officials. Marketo, Oracle Eloqua and Tableau…

ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms

ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user's CRM or marketing automation solution. The solution is also designed to flag inaccurate information…

Study: Only 10% Of Large Tech Company Sales Teams Are Inside Sales Reps

While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups. These are just a…
Subscribe to this RSS feed