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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Integrates With Google For More Measurable, Personalized Campaigns

Marketo unveiled new integrations with Google AdWords and Google Analytics, which position Marketo users to track and measure ad spending and provide more targeted messaging. The integrations are designed to enable marketers to link Marketo data such as firmographic and customer profile information to their Google Analytics platform to personalize…

Janrain Integrates With Oracle Marketing Cloud To Enable More Targeted Messaging

Janrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging. Announced at the Modern Marketing Experience event in Las Vegas, NV, the integration is designed to sync customer data to…

LookBookHQ Releases Content Canvas For Personalized Content Experiences

LookBookHQ, an engagement marketing platform provider, launched Content Canvas. The new tool is designed to provide more control over the content experience by allowing marketers to offer the right content to engaged prospects through their preferred channel. It also allows users to track how long a prospect views a piece…

Integrate Unveils Campaign Measurement App For Oracle Eloqua Users

Integrate, a cloud-based marketing platform provider, launched its Closed-Loop Media Optimizer app for Oracle Eloqua users. The app is designed to provide a holistic view of campaign performance to optimize spend and boost customer acquisition. Announced at the Modern Marketing Experience, the app enables Eloqua users to automate closed-loop KPI…

Lattice Engines Supports Account-Based Marketing Tactics With New App

Lattice Engines launched its Lattice Account Prioritization application, a tool designed to support the shift in B2B marketing toward account-based marketing tactics. The app is intended to leverage predictive analytics to segment and target the right accounts in their campaigns and develop personalized messages that resonate with buyers. The Account…

LiveHive Unveils Integrations To Track Content Engagement

LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file management services. The integrations are also designed to give sales reps access to the…

ClearSlide Unveils Measurement Tools For Sales Engagement Platform

ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data. The new tools are offered through the company's sales engagement platform, and are intended to help marketing and sales…
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