Lattice Engines Adds Lead Enrichment Capabilities To Drive ABM Campaigns
- Written by Klaudia Tirico
- Published in News Briefs
Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP systems. This positions marketers to segment accounts and push them to specific programs and tactics.
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“The demand is high for targeted segments that will enable companies to run scalable, account-based marketing campaigns,” said Shashi Upadhyay, CEO of Lattice Engines, in a statement. “Our new lead enrichment capabilities enhance the account data companies can collect on prospects, and enables them to put that new information into action immediately.”