News Briefs

Lewis Unveils Analytics Solution For Paid, Earned And Owned Channel Efforts

Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels.

July 18, 2016
Written by Brian Anderson

PebblePost Unveils Analytics Dashboard For Programmatic Direct Mail Solution

PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions.

July 15, 2016
Written by Brian Anderson

Tapad Partners With Conversion Logic To Provide Cross-Device Attribution

Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic.

July 14, 2016
Written by Audrey Goodson Kingo

ON24 Unveils New Webinar Analytics Solutions

Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts.

July 12, 2016
Written by Klaudia Tirico

MultiView Launches New B2B Marketing Insights Solution

Digital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a company’s traffic and activity to help them refine marketing strategies and tactics, as well…

July 11, 2016
Written by Klaudia Tirico

The IAB Data Center Of Excellence Launches Data Maturity Model

The Interactive Advertising Bureau’s Data Center of Excellence has unveiled its IAB Data Maturity Model, a benchmarking system designed to help brands, agencies and data technology vendors identify the overall quality of company and client data.