News Briefs

Oracle Data Cloud Launches B2B Audience Data Marketplace

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one million U.S. companies for easier account-based…

August 12, 2016
Written by Brian Anderson

Socedo Social Lead Monitoring Solution Integrates With Marketo

B2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions.

August 11, 2016
Written by Olivia LaBarre

Terminus Unveils ABM Cloud For Salesforce Partner Program

Terminus, an account-based marketing (ABM) platform, has created ABM Cloud for Salesforce, a partner program for ABM vendors whose products integrate with Salesforce CRM.

August 10, 2016
Written by Olivia LaBarre

Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening and reporting features. “Social media is a critical channel for marketers and…

August 10, 2016
Written by Brian Anderson

DigitasLBi And Oracle Partner To Form New Solutions Group

DigitasLBi, a global marketing and technology agency, has partnered with Oracle to launch the DigitasLBi OSG (Oracle Solutions Group).

August 9, 2016
Written by Brian Anderson

Cision Names Former Oracle Marketing Cloud Exec CEO

Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective today. He succeeds Peter Granat, who will transition to Chairman of the Cision Board of Directors.