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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Demand Spring Welcomes Carlos Hidalgo As CRO

Demand Spring Welcomes Carlos Hidalgo As CRO

Demand Spring, a revenue marketing consultancy, hired Carlos Hidalgo as its first Chief Revenue Officer. In the new role, Hidalgo will help drive sales, marketing and business development initiatives and processes to fuel the company’s growth.  
RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored experience for visiting accounts and to analyze trends over time.
Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.
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