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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

DocuSign Appoints Scott Olrich CMO

DocuSign Appoints Scott Olrich CMO

DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon Valley.
Demandbase Debuts New Partner Program For ABM Education

Demandbase Debuts New Partner Program For ABM Education

On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services.
Leadspace Debuts AI-Driven Audience Management Platform

Leadspace Debuts AI-Driven Audience Management Platform

Leadspace, a lead generation services company, announced the launch of an Audience Management Platform for B2B marketers. The platform is designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective marketing actions.
Bonfire Marketing Acquires Response Capture

Bonfire Marketing Acquires Response Capture

Bonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed. The company said Response Capture’s offerings complement Bonfire’s, and the acquisition will provide clients with enhanced services in content development, SEO, SEM,…
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