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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Aprimo Buys ADAM Software To Improve Digital Asset Management Power

Aprimo Buys ADAM Software To Improve Digital Asset Management Power

Aprimo, a marketing operations platform, has announced the purchase of ADAM Software, a digital asset management vendor, for an undisclosed fee. ADAM will integrate directly into Aprimo’s platform, which will enable customers to handle the production and publication of content in a single marketing operations solution, according to the company.
Demandbase Appoints 2 Industry Veterans To Lead Product Marketing

Demandbase Appoints 2 Industry Veterans To Lead Product Marketing

Demandbase, a provider of ABM technology, has announced the appointments of Kelly Cook as VP of Product, Advertising Solutions and Dom Lindars as VP of Product, Marketing Solutions. The company said both Cook and Lindars will help support Demandbase’s expansion of product offerings with artificial intelligence and machine-learning technologies.
IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available to customers through its account-based marketing suite. The service is designed to enable sales teams to engage with target accounts earlier in the sales cycle and accelerate revenue opportunity.
Report: Content, Social & Personalization Lead Marketing Priorities

Report: Content, Social & Personalization Lead Marketing Priorities

Content marketing, social media and personalization were cited as the top three most important activities on marketers’ lists, according to the 2017 Digital Trends Report, an annual survey published by Econsultancy and Adobe. In addition, despite its growing importance, marketers did not indicate they are prioritizing integration of on- and…
Salesforce Partners With IBM Watson, Launches General Availability Of Einstein AI

Salesforce Partners With IBM Watson, Launches General Availability Of Einstein AI

Salesforce and IBM Corp. announced a partnership to integrate IBM’s Watson’s structured and unstructured data with Salesforce’s Einstein’s artificial intelligence (AI) capabilities. Expected to be available in the second half of 2017, the partnership will bring new insights from Watson directly into the Salesforce platform with custom APIs, according to…
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