News Briefs

Oracle Expands Integration Offerings Of Cloud Platform

Oracle announced it has launched its API Platform Cloud Service, which is designed to help companies gain deeper insight into their current APIs to better investments and maximize effectiveness.

May 11, 2017
Written by Brian Anderson

Seismic Offers New Sales Enablement Solution For Real-Time Content, Buyer Insights

Seismic, a sales enablement solution provider, announced it has launched Seismic NewsCenter. The company said that this new offering is designed to provide B2B sales reps a resource for real-time content and buyer insights to enhance buyer engagement.

May 9, 2017
Written by Brian Anderson

New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users match content offerings with specific buyer behaviors.

May 8, 2017
Written by Brian Anderson

AdRoll Debuts AdRoll Pro For Agencies For Campaign Creation

AdRoll, a performance marketing platform, has announced the launch of AdRoll Pro for Agencies. The solution is designed to help agencies drive results for their clients through a unified dashboard, which will give them access to the entire AdRoll product suite and provide access and controls to manage all clients…

May 5, 2017
Written by Klaudia Tirico

Apttus Unveils General Availability Of Snap Performance Efforts, Launch On Microsoft AppSource

Apttus, a quote-to-cash solution provider, announced the general availability of Apttus Snap Performance, a mixture of software and cloud platform improvements designed to increase a user’s ability to quickly create accurate quotes.

May 4, 2017
Written by Brian Anderson

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

For the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards. This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing landscape, including Account-Based Marketing Team of the Year, Best Digital…

May 3, 2017
Written by Klaudia Tirico

eTrigue Launches New Productivity Features To DemandCenter Product

eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs.

May 2, 2017
Written by Brian Anderson

News Briefs

Oracle Expands Integration Offerings Of Cloud Platform

Seismic Offers New Sales Enablement Solution For Real-Time Content, Buyer Insights

New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

AdRoll Debuts AdRoll Pro For Agencies For Campaign Creation

Apttus Unveils General Availability Of Snap Performance Efforts, Launch On Microsoft AppSource

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

eTrigue Launches New Productivity Features To DemandCenter Product

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