News Briefs

EverString And Bombora Combine AI And Intent Data Through Partnership

EverString, a provider of AI-assisted sales and marketing software, has partnered with B2B intent data company Bombora to speed up prospecting for sales and marketing teams.

June 12, 2017
Written by Matthew Halchak

Salesforce Unveils Einstein ABM, Aims To Bridge Marketing And Sales Engagement Efforts

Salesforce has announced the launch of Einstein ABM, an end-to-end B2B marketing solution designed to help marketing and sales teams target their top-priority accounts, better personalize campaigns and engage with prospects at scale using artificial intelligence (AI).

June 8, 2017
Written by Brian Anderson

New Business Education Company GreenFig Partners With Marketo University

GreenFig University, a “micro-education” company offering continued education in applied business science, has partnered with Marketo University to develop and deliver a digital marketing course designed to provide students with digital marketing strategies, basic digital marketing work experience, and a formal digital marketing science certification process.

June 7, 2017
Written by Matthew Halchak

Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content

Despite the known potential of thought leadership content in B2B campaigns, many decision-makers are disappointed with the quality of available thought leadership insights, according to new research from Edelman, the global marketing firm, and LinkedIn. More than half (56%) of respondents agreed that they do not gain valuable insights from…

June 5, 2017
Written by Matt Halchak, Contributing Writer

Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said.

June 2, 2017
Written by Terry Moffatt, Contributing Editor

Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities.