DemandGen Reports

Fifth Third Banks On Marketing Automation To Grow Correspondent Banking Unit

Following the recent completion of its joint venture with Advent International, Fifth Third Bank’s strategic launch of the Fifth Third Network, a check image processing business, created an opportunity for increased access to capital and an expanded team to pursue new market opportunities. Already one of the top four image…

July 20, 2009
Written by Demand Gen Report Team

VerticalResponse Partners With BigContacts To Offer CRM, Email Tools For SMBs

VerticalResponse, a leading provider of on-demand e-mail marketing solutions, recently announced it has joined BigContacts, a provider of a Web-based customer relationship management system, to bring advanced business building tools to small businesses.Designed to provide an integrated suite of tools previously limited to larger corporations, the partnership aims to enable…

July 13, 2009
Written by Demand Gen Report Team

New Benchmark Study Showcases Payoffs From Lead Generation

A new study released last month spotlights the critical role lead generation plays in the sales success of BtoB companies, and shows companies who align sales and marketing with lead generation outpace competitors. The 2009 B2B Lead Generation Benchmark Study, released by Mac McIntosh Inc. and ExperiGenExperts, also found the…

July 7, 2009
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LinkedIn CMO Leads Demand Gen Discussion At BtoB’s Virtual Event

Patrick Crane, VP of Marketing for LinkedIn, delivered the opening keynote last week at BtoB Magazine’s new virtual event titled, Leading Edge: Demand Generation in the Digital Age, the magazine’s first-ever, daylong virtual trade show. Highlighting the growing power of social networks to reach prospects, Crane pointed out that 38%…

June 29, 2009
Written by Demand Gen Report Team

Zimbra Improves Pipeline Efficiency By 50% Through Lead Nurturing Partnership

With a business model reliant upon driving large volumes of Web traffic, rummaging through the mass of prospects in search of quality leads is a time-consuming and tedious process. Zimbra, an open source email and collaboration software provider, needed a way to cost-effectively hone in on interested buyers and segregate…

June 23, 2009
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USA Financial Leverages Marketing Activity Analytics To Determine Lead Value

An outpour of leads can be a bad thing—particularly when they are not qualified and/or relevant. Faced with the challenge of scaling quality, the marketing team at USA Financial was delivering hundreds of leads to sales every month—but had difficultly determining their worth.Ada, MI-based USA Financial Marketing is an independent…

June 16, 2009
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SiriusDecisions Honors Omniture & Cybersource With Integration Awards

SiriusDecisions recently named CyberSource and Omniture as recipients of its Third Annual Return on Integration (ROI) awards. Designed to recognize and celebrate superior sales and marketing alignment performance, the awards were presented by SiriusDecisions during its 2009 "Leaders and Lessons Learned" Summit held May 13-15 at the Fairmont Scottsdale Resort…

June 8, 2009
Written by Demand Gen Report Team