DemandGen Reports

Oracle Opens Up CRM Integration With Manticore, Hoovers Partnerships

Last week’s Oracle OpenWorld saw a stream of partner activity around Oracle CRM On Demand for the BtoB space. One of the biggest announcements saw Manticore Technology unveiling integration with a goal of enabling Oracle CRM On Demand customers to implement and integrate Manticore’s marketing automation platform easily.

October 20, 2009
Written by Demand Gen Report Team

Demandbase Adds Analytics To Provide Deeper Insights Into Lead Sources, Behavior

Coming off the strongest business quarter in its company history, customer acquisition solutions provider Demandbase recently announced enhancements to the Demandbase Professional solution. The new release includes advanced web analytics, designed to provide BtoB marketers with specific traffic sources that deliver the highest valued Web traffic.

October 12, 2009
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Online Realtor Move, Inc. Boosts Opens, Clicks Via Triggered Email Program

Effectively leveraging prospect activity can prove to be a huge advantage for BtoB marketers. Aiming to deliver a more engaging experience to its customers, Move, Inc. leveraged relevant prospect activity to deliver personalized email content.

October 2, 2009
Written by Demand Gen Report Team

Net-Results New App Integrates With Salesforce.com To Connect Web Tracking & Lead Handling

Net-Results announced the integration of its marketing automation platform and lead management tools with Salesforce.com. Coupled with Salesforce.com, Net-Results' new application is designed to bridge the gap between sales and marketing with regard to prospect and lead handling.

September 28, 2009
Written by Demand Gen Report Team

Manticore Integrates With Social Networks  To Feed Sales Contacts

Manticore Technology announced a new version of its marketing automation platform, with new capabilities designed to further feed the sales pipeline. The new version features integration of with some of the world’s largest social media directories including Jigsaw, LinkedIn, and Facebook, in an effort to enable marketing departments to deliver…

September 20, 2009
Written by Demand Gen Report Team

Genoo’s Public Launch Could Expand SMB Automation Capabilities

With price points starting as low as $199 per month and no long term contracts, the public launch of the Genoo Marketing Automation Platform this week aims to open the demand generation tent to more small to mid-sized businesses.

September 21, 2009
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CASE STUDY: Real Estate Developer Redstone Engages Real Buyers With Email Effort

Given the dramatic shifts in demand the real estate market has seen over the past year, sorting out the serious buyers from the window shoppers is a top priority. Although their prospect database was plentiful, Redstone Properties’ marketing team recently cashed in by shifting strategies to optimize the impact of…

September 15, 2009
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