DemandGen Reports

Treehouse Provides View To ROI With Expanded Demand Generation Capabilities

Addressing new customer demands for more scalability and marketing automation, TreeHouse Interactive has added new capabilities for its Marketing View product. New to the six month old on-demand lead gen system are demand generation capabilities and improved ROI tracking.

March 24, 2009
Written by Industry Analyst

Marketo Teams With The Pedowitz Group To Extend Demand Gen Service Offers

Marketo has formed a partnership with The Pedowitz Group, a leading provider of Demand Generation services for BtoB marketers. The partnership expands the extensive menu of demand generation services provided by The Pedowitz Group.

March 15, 2009
Written by Demand Gen Report Team

Reaching SMBs Via Increased Insights & Contacts Target Of ZoomInfo Upgrade

As powerhouse brands from financial services to manufacturing look to pare their operations, small to midsized firms are emerging as a big opportunity during the economic downturn. According to industry data, small businesses have created 60% to 80% of the net new jobs added since the mid-1990s.

March 10, 2009
Written by Industry Analyst

Genius Expands Marketing Automation Tool Set With New Enterprise Release

After carving a niche by providing solutions that that enable frontline sales executives to quickly identify and connect with top prospects, Genius.com is expanding its suite of BtoB marketing solutions with this week’s release of Genius Enterprise. The new offering significantly broadens the company’s marketing automation capabilities, adding functionality such…

March 3, 2009
Written by Industry Analyst

Logistics Provider Delivers Targeted Responses Via Lead Management Solution

For Transplace good things come in threes. As one of the top ten third party supply chain companies it has taken logistics outsourcing to a new level of expertise. And as a BtoB marketer it is consolidating its efficiencies in the three key areas of demand generation: email, direct mail,…

February 25, 2009
Written by

Market2Lead’s New Release Boasts Usability Advances To Compliment BI Tools

Over the past 5 years, Market2Lead’s solutions have powered more than 50 million leads for marquee customers such as Cisco, Citrix, and Tibco. And while the technical capabilities of the company’s tools have rarely been questioned, some competitors and analysts challenged the solution as being difficult to use and designed…

February 14, 2009
Written by Industry Analyst

CenterBeam Revs Revenue Despite Economic Downturn Via Lead Nurturing Programs

Despite the grim economic headlines, companies are still winning business and posting positive financial earnings. Some are in recession-resistant markets, but others are creating results by focusing on lead nurturing and lead refinement programs.

December 30, 2008
Written by Industry Analyst