5 Part Framework To Assess Influence In The Social World
By Steven Woods, CTO, Eloqua Managing influencers, such as analysts and the press, has long been a part of the role of marketing.
Demanding Views
This section provides insights from some of the most prominent industry thought leaders in the space.
A Process-Based Guide To Improving The Value Of Marketing Investments
By Carlos Hidalgo, President, The Annuitas Group There has been a lot of noise made over the last two years in the BtoB marketing space. In some ways, it seems that BtoB marketing is growing up right before our very eyes.
- Written by Demand Gen Report Team
Seed Nurturing? Not Unless You’re Walt Whitman
By Malcolm Friedberg, Principal, Left Brain Marketing I read the column on Seed Nurturing in DemandGen Report last week and was surprised by some of the recommendations it made.
- Written by Demand Gen Report Team
“Seed Nurturing” and The Future of Lead Nurturing
By Jon Miller, VP Marketing, Marketo BtoB marketing has dramatically evolved over the past few years. Early on, the primary focus was on “closing the deal,” investing dollars on mass marketing, advertising, and branding regardless of measurable ROI, and encouraging the sales team to reach out to every prospect regardless…
5 Ways DaaS is Changing The Way Marketers Think About Data
Jim Fowler, Chief Executive Officer, Jigsaw Data as a Service (DaaS) will do for the data business what Software as a Service (SaaS) has done for software. Ten years ago, every organization with a CRM solution was essentially in the business of procuring and managing software to run it.
- Written by Demand Gen Report Team
The Handoff Isn’t The Last Step To Support Sales Effectiveness
By Chris Frank, Director of Marketing, Treehouse Interactive For a lot of companies and marketing teams there is a natural progression from email blasts and simple lead capture forms to something more sophisticated.
- Written by Demand Gen Report Team
5 Steps to Effectively Leverage Virtual Engagement
By Joerg Rathenberg, Senior Director of Marketing, Unisfair The sales process is all about control – on both sides. Sales and marketing people want to control the conversation and often overload their target audience with sales pitches and marketing messages. This frequently causes people to run in the opposite direction.
- Written by Demand Gen Report Team
More...
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- Good Leads CEO Shapes Strategies To Help CMOs Net Results In Recession
- Always On Lead Gen Enabled Via Virtual Event Environments
- Tips to Ready Marketing Content for Step Backs
- Managing Lead ROI With Predictive Modeling
- Selling to the C-Suite Author Stephen Bistritz Shares Exec Viewpoint
- When was the last time you stole a customer?