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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Can Marketing Accelerate the Sales Pipeline?

By Sally Lowery, Director of Demand Generation, Bronto Software As a demand generation marketer (aka revenue marketer), I’m met with the challenge of not just thinking about the world in number of leads created. Marketing’s role, at our organization, spans all the way through the active sales pipeline…and I don’t…

5 Tips to Improve Conversion Rates

By Jason Stewart, Senior Manager, Demand Generation, Demandbase It's not hard to find a list of tips aimed at helping to improve your conversion rates, but it is much harder to synch these suggestions with the tools designed to make them realistic and effective. Here are 5 tips to improve…

Marketing Automation & Lead Management – Taking it Further

By Carlos Hidalgo, President, The Annuitas Group I read last week’s Demanding Views column – Marketing Automation is not Synonymous with Lead Generation, and while I agree with some of the assertions stated in the article, I believe the article fell short in describing marketing automation and what is needed…

Marketing Automation Is Not Synonymous With Lead Generation

By Shreesha Ramdas, Chief Operating Officer, LeadForce1 Today a lot of BtoB companies are opting for marketing automation solutions. This makes good business sense--why should you lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your web site?

6 Key Questions to Map Out an Effective Marketing Blueprint

By Mike Gospe, Principal & Co-Founder, KickStart Alliance Editor’s Note: The following article is from a recent post in the Marketing Campaign Development blog. There is an art to crafting marketing blueprints. Although the concept is simple and intuitive, it takes practice and patience to work the model. More than…
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