By Darren Guarnaccia, VP Product Marketing, Sitecore There has been a lot of discussion and buzz around the shift of marketing resources and dollars from offline to online channels. There are a lot of reasons driving this, but much of it boils down to the fact that online channels offer…

By Carlos Hidalgo, President, The Annuitas Group Marketing automation systems are robust and do allow marketers to become more efficient and effective, but they can’t deliver the process-based approach that will ultimately help the marketer meet the demands of today. It’s tempting to believe that that technology will cure all…

By Ardath Albee, BtoB Marketing Strategist, Marketing Interactions Newsletters delivered via email are a staple for many BtoB companies. These e-newsletters usually contain titles, descriptions and links to several articles, perhaps an executive column, a customer spotlight, an invitation to a webinar or a white paper download and any product…