Demanding Views

Nurture Prospects To Action With Data-Driven Communication

By Richard Cunningham, VP Marketing, Right On Interactive Customer lifecycle communication is a different way to think about customers and prospects.

October 12, 2010
Written by Demand Gen Report Team

6 Best Practices For Following Up On Webinar Attendees & Registrants

By Dan McDade, President, PointClear OK… your webinar came off without a hitch, and your relief is giving way to the knowledge that there’s work to do separating 24-karat opportunities from the fool’s gold. [ RELATED CONTENT: How Does Your Webinar Stack Up? On-Demand Webinar - White Paper ]

October 5, 2010
Written by Demand Gen Report Team

ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo cites a “marketing revolution,” during which buyers are calling the shots and demanding a more engaging relationship.

September 28, 2010
Written by Demand Gen Report Team

3 Strategies To Calm The Battle Over Sales Lead Contribution

By Chris Koch, Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA) What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?

September 21, 2010
Written by Demand Gen Report Team

Conversational Marketing: Where Content & Automation Breed Conversions

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists If content marketing and marketing automation had a baby, their gifted offspring would be conversational marketing.

September 13, 2010
Written by Demand Gen Report Team

Terminology: Defining Customer 2.0

By Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics As we have seen over the last couple of years, consumer and BtoB buyer behaviors have been changing. Quite rapidly in fact.

September 7, 2010
Written by Demand Gen Report Team

Is it Really Free?

By Carlos Hidalgo, President, The Annuitas Group In the last few weeks Genius and LoopFuse have made marketing headlines by offering free versions of their marketing automation software.

August 31, 2010
Written by Demand Gen Report Team

Demanding Views

Nurture Prospects To Action With Data-Driven Communication

6 Best Practices For Following Up On Webinar Attendees & Registrants

ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

3 Strategies To Calm The Battle Over Sales Lead Contribution

Conversational Marketing: Where Content & Automation Breed Conversions

Terminology: Defining Customer 2.0

Is it Really Free?

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