By Lisa Cramer, Co-Founder & President, LeadLife Solutions It's the age-old battle within any organization – Sales versus Marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and revenue. The reality however is that most often, Marketing is motivated…

In an era where CTOs have become increasingly pressured to drive innovation to fuel growth for organizations, cloud computing has introduced a new wave of efficiency, empowering IT to allocate resources following a people-process approach to internal operations. DemandGen Report recently caught up with Mike Lingo, CTO & SVP, Professional…

By Ardath Albee, Author of “eMarketing Strategies for the Complex Sale,” CEO, Marketing Interactions BtoB marketing content can be interpreted in many different ways. Essentially, custom marketing content is any editorial information that a company creates with the intention of engaging a target audience to educate, share expertise, prove value…