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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Gap Analysis In Content Marketing

By Jeff Walcoff, Content Development Director with Demand Creation Specialists Simply acknowledging the importance of content marketing and actually using it effectively to drive thought leadership and inbound leads are proving for many marketers to be two very different things.

A New Era of Sales: Benchmark Research

By Godard Abel, CEO and Co-Founder, BigMachines For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive.…

Driving Bottom Line Impact with Engagement Analytics

By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction. Thankfully, the world of analytics is changing.

Changing Dynamics: The Rise of A New BtoB Marketing Funnel

By Shreesha Ramdas, Chief Operating Officer, LeadFormix Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation. This “Funnel Diagram” over time, has been recreated and modified in different forms to enable a better understanding of…
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