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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

The Aftermath of Dreamforce 2011

By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest…

Sales Mobility: What Your Sales Reps And Customers Need

By Tim Handorf, VP of Product Management, BigMachines The sales industry is constantly on the go and let’s face it, selling is not a “some of the time” thing. It’s an “all the time” thing. Sales executives are expected to always be upselling existing customers and finding new customers. Selling…

The Real Cost of Legacy Marketing Practices

By Lisa Cramer, President and Co-Founder of LeadLife Solutions It's a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and buyers has changed. Even the sales process has changed.

The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace

Although BtoB companies are beginning to implement practices and processes that tie social media efforts to revenue, marketers are still struggling to determine which networking tactics are most efficient in building relationships and increasing word-of-mouth. While cold calls and batch-and-blast marketing are still prevalent in the space, social media web…

Where Content Marketing Fails

By Jeanne Hopkins, Director of Marketing, HubSpot You publish content to generate demand. You don’t generate demand to publish content. One sign that content marketing may be failing is if you first need to market your content.
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