Error
  • JUser: :_load: Unable to load user with ID: 66
  • JUser: :_load: Unable to load user with ID: 63
 COVID-19 Update
Subscribe

Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Building Your Lead Scoring Model: Essential Steps

By David Lewis, CEO, DemandGen International Editor’s Note: The following article is a follow up to a column previously published titled “6 Ways To Know If You’re Ready For Lead Scoring.” Recently we talked about the essential steps in building your lead scoring model, with a checklist to help ensure…

3 Key Tactics To Maximize Your B2B Social Media Campaigns

By Peter Ghali, Senior Product Manager, iContact With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms. But social media marketing isn’t without its challenges. According to a recent…
  • Written by

A Very Cloudy Year

By Joe Payne, CEO, Eloqua If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year…
Subscribe to this RSS feed