Demanding Views

Personalizing Emails With Dynamic Content Drives Results

Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email.

September 28, 2015
Written by Christopher Lester, Emma

Killer Content Q&A: Focus On Campaign, Content Development To Find Success

Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000 potential leads — earning the company a Killer Content Award…

September 23, 2015
Written by Brian Anderson

Is Your Content Translation Investment Paying Off?

Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important than price when making a purchase decision, according to…

September 14, 2015
Written by Scott Yancey, Cloudwords

The Benefits Of Using Financing As A Marketing Tool

Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services.

September 8, 2015
Written by By Benjy Feinberg, Behalf

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing.

September 1, 2015
Written by Dave Rigotti, Bizible

Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty

In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it comes to standing out. So, how can you reach the potential buyers…

August 24, 2015
Written by Adam Blitzer, Salesforce Pardot

5 Ways To Leverage Social Media For Lead Generation

Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out your marketing strategy. It has become the most…