Demanding Views

7 Steps To Smart B2B Marketing Data

We all have heard the buzz about data-driven marketing, data analytics and Big Data. For about 95% of B2B companies, none of these strategies are working because their data isn’t smart.

February 1, 2016
Written by John M. Coe, B2BMarketing.com

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation into a profit center.

January 26, 2016
Written by Mike Burton, Bombora

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data.

January 15, 2016
Written by Adam B. Needles, ANNUITAS

4 Factors That Determine Whether Your Email Makes It Into Inboxes

You put a lot of work into your email marketing campaigns, and you don’t want to waste all that effort by having large percentages of your emails bounce. Email deliverability is a hot topic today — as technology gets more advanced, it gets harder to identify and remember all the…

January 12, 2016
Written by Mike Donnelly, Seventh Sense

6 Steps To Finding The Next Marketing All-Star

In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation actually starts within the walls of your organization. In order…

January 1, 2016
Written by Elissa Fink, Tableau Software

5 Ways To Use Predictive Analytics For Marketing And Sales Success

Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable,…

December 21, 2015
Written by By Shari Johnston, Radius

The Rise Of The Younger CMO

Anthony Kennada, VP of Marketing at the software firm Gainsight. began listing some buzzwords of modern marketing: growth hacking, conversion optimization and digital spend. While these phrases are unique to marketing, he emphasized that it’s not just the marketer’s vocabulary that’s changing at a remarkable pace.

December 15, 2015
Written by Mark Emmons, LeanData

Demanding Views

7 Steps To Smart B2B Marketing Data

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

A Structured Approach To Demand Generation Analytics

4 Factors That Determine Whether Your Email Makes It Into Inboxes

6 Steps To Finding The Next Marketing All-Star

5 Ways To Use Predictive Analytics For Marketing And Sales Success

The Rise Of The Younger CMO

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