The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gartner as “high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced…

If you want to be successful at content marketing, here’s my advice: Ignore everything you’ve been taught about marketing.  Seriously, it’s time to rethink things because the old tactics don’t work in today’s online environment. Frankly, the average consumer is fed up with marketing and doesn’t respond to it anymore.

Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new.  Sales teams have been strategically focused on a handful of high-value targets for decades, primarily in silos, with careful planning utilizing “blue sheets” (Miller Heiman’s tool for analyzing complex selling opportunities) or other proven…