Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question.

Thanks to skyrocketing internet adoption rates around the world, more companies than ever are expanding into global markets through online channels. Unfortunately, many of them are learning that a one-size-fits-all marketing approach often doesn’t fit at all.

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and in-app personalization report positive, measurable results. The survey also revealed that marketers have…