Demanding Views

Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding

B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital to fuel marketing and sales initiatives. So much so that VC firms are keeping a close eye on analytics vendors in the space that are streamlining the process for their customers.

January 17, 2018
Written by Brian Anderson

Top 5 Sales Forecasting Trends To Watch In 2018

Predicting the future is difficult, as everyone who has ever put a sales forecast together knows all too well. It’s important: Sales are the lifeblood of a profitable business and it’s difficult to make informed decisions without a good read on what’s in the pipeline for the next quarter. Which…

January 8, 2018
Written by Jason Loh, Anaplan

3 B2B Content Marketing Tactics To Drive Your Lead Nurturing Strategy

B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts do nothing to bring in the desired revenue.

December 29, 2017
Written by Josh Spilker, Workzone

Making The Most Out Of Marketing Budgets With The Power Of Robots

Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going.

December 27, 2017
Written by Radoslaw Dobrolecki, RTB House

AI Isn’t Taking Your Marketing Job…It’s Making You A More Powerful Marketer

It’s a bold statement, but it’s true. Today’s AI applications are going to need marketers more than ever. The most powerful AI solutions will enhance marketing, enable uber-personalization and provide the deepest level of understanding of our buyers, giving marketers more power than ever before, not less.

December 19, 2017
Written by Doug Randall, Protagonist.io

Five Ways Artificial Intelligence Is Transforming B2B Marketing

Over the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize the field in the next five years. However, only 10% report using AI applications…

December 13, 2017
Written by Meredith Brown, Salesforce Pardot

5 Steps To Strategic Partnering In 2018

I don’t have time or resources to invest in partnerships that exchange kind words and tchotchkes but produce precious few business deals. Below are five proven steps to build a thriving technology/service partner network to advance your business.