Stitching Together The B2B Account Journey: Mapping Leads To Key Accounts
In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and multiple people involved in the B2B buying decision, it can be nearly impossible for a B2B company to…
- Written by Anudit Vikram, Dun & Bradstreet
