Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B branding. In this Q&A, Stein discussed the need for…

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be…

Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect. According to customer experience expert and industry keynote speaker Dan Gingiss, it’s vital for all businesses to assess how customers experience their brand at every interaction. Without that assessment, companies are positioned to leave revenue…

For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and, previously, led the marketing operations practice. 

As sales and marketing organizations continue to work towards greater alignment to enhance the B2B buying experience, they are not just working to enhance the ways they engage potential clients, but they are also looking for strategies to better retain current clients. Successful teams can navigate the balance between tracking potential clients and retaining current clients, but companies are still looking for ways to be more customer-centric and serve a…

Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on content and messaging that will move the buyer along their journey that they tend to use the same formats and strategies for customers who have already sealed the deal. New research from Corporate Visions’ revealed that 62% of the market provides the same messaging in campaigns to new logos as they do…

via GIPHY   You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020 event. But what if I told you that you don’t have to wait until February 2020 to get your yearly dose of #B2BMX content?

Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020.

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of large campaigns on a regular basis.

While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.