Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers indicating that they make key business decisions in groups, organizations are tasked with identifying each member and serving them relevant content.

Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout February 2022 below!

For 42% of viewers, the primary reason they tune into the Super Bowl is to watch the advertisements. With companies competing for coveted 30 seconds ad slots at about $6.5 million a pop, the competition’s always on to see who produces the best commercials — and the worst.

For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a data-driven roadmap to elevate ABM into a consistent, dependable source of growth. In fact, just a handful of proven best practices spanning collaboration, data management and channel orchestration can transform promise into concrete reality.

Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout November 2021 below! 

Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout October 2021 below!

Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout September 2021 below!

In a world where human connection has become a priority, sending strategies have stepped up to help marketers meet the demand. The differences between the U.S. and international markets, however, present both a problem and opportunity for those looking to send personalized gifts internationally, and companies like Sendoso are working to bridge the two markets.

Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is a fickle prospect, as B2B buyers have become quite the sticklers for engaging buying experiences.

Drift's Summit has always been a must-attend event for the Demand Gen Report team. Previously known as HYPERGROWTH, the (in-person) west coast version was last held in 2019 around the same time as Dreamforce in San Francisco. I clearly remember rushing from the airport to catch as many sessions as I could. The speakers were top notch and super energetic/engaging, and the vibe of the whole event was totally different…