Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”

In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape. A thought leader in the CRM and data space, Martins shares unique insights into the gap between data and actionable intelligence that exists at many companies. Some of the unique points listeners will take away by…

Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to get their thoughts on the matter as they headed to Content Marketing World in Cleveland, Ohio this week. I asked them all the…

During my time covering the B2B marketing tech space, I’ve come to a somewhat obvious realization: There are a lot of solutions to choose from. In fact, according to Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic, there are roughly 3,500 available.

When you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects. That vernacular is starting to shift a bit, though. At a recent “ABM After Hours” event in NYC, hosted by Everstring, instead of discussing nurture streams or campaign themes, the two speakers were referencing “coordinated plays” to…

This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly. Don’t be Melania.

July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month, dedicated to helping marketers maximize their sales funnel from top to bottom.

As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past.

As CMOs get more active in analyzing revenue, one of the common steps is evaluating their Total Addressable Market (TAM) and determining if there are segments that represent underserved opportunities.

Editor’s Note: Welcome to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. Stay tuned for future installments where we dive deeply into what makes killer content. Effective B2B marketing campaigns are comprised of a variety of factors: engaging content, well-timed messaging and more. However, leveraging an integrated, streamlined technology stack to measure success in real-time and adapt to buyer needs on the fly…