You often hear the phrase “Content is King” in the B2B marketplace, but everyone knows that content — and almost every other aspect of engaging with prospective customers — is fueled by the data and insights you have in your database. We recently conducted our 2nd annual Database Strategies & Contact Acquisition Survey and learned that a desire for more advanced marketing and sales tactics is driving the ongoing need…

If I'm wrong, please set me straight. But if you report up to the CMO of your company's org chart — or, for that matter, you are the CMO — chances are you're not in the loop on how your brand is being marketed through its channel partners.

Many of you remember cassettes, compact discs and maybe even 8-tracks when you think back to the different music formats you’ve listened to over the years. Well, just as music formats have changed with the times, so have content formats. In one of this week’s Strategy & Planning Series sessions, our sister division Content4Demand is presenting a webcast on Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your…

There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics.

Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to accept AI, learn about it and embrace the change so both humans and machines can coexist in business.

Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling.

Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from different roles — all with the common interest in measuring and optimizing marketing and sales performance.

As marketers push on in their strive for buyer centricity in their campaigns and messaging, a lot of tweaking and fine tuning comes into play. And while buyers' paths to purchase certainly aren't linear, today's technology allows marketers to gain vast insight on target audiences. But even with all that insight, there is always a possibility that something just works and catches everyone by surprise.

I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly specific features within the author’s main product offering.

B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time. It should come as little surprise that 42% percent of…