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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Adobe Integrates User-Generated Content With Livefyre Acquisition

Adobe Integrates User-Generated Content With Livefyre Acquisition

Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for use in digital experiences across a brand’s marketing channels.
B2B Companies Leverage Employee Brand Advocates For Social Engagement

B2B Companies Leverage Employee Brand Advocates For Social Engagement

Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR Newswire, are taking it a step further, leveraging employee advocates and social media together to expand reach,…
Crimson Hexagon Raises $20 Million For Global Expansion

Crimson Hexagon Raises $20 Million For Global Expansion

Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.
B2B Marketers Invest More In Social Media To Drive Demand

B2B Marketers Invest More In Social Media To Drive Demand

B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are investing more in social media…
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