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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Flowfinity Launches Mobile App Editor For B2B Marketers

Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to modify and test apps in a separate environment.

Swrve Reports 250% Annual Revenue Increase

Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place every day through the Swrve platform, a…

Salesforce Unveils New Social Studio Integrations

Salesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new features, disclosed at an event in New York, are designed to help Salesforce customers…

Synthesio Updates Social Intelligence Platform

Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations. Synthesio also unveiled a new Command Center, positioned to provide unique ways to visualize and promote social data.

SlideShare Unveils Its First iOS App

SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X. The app is positioned to deliver personalized content from roughly 15…

Oktopost Integrates With Act-On, Joins Developer Network

Oktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions. The integration is positioned as a way for marketers to bridge the gap between social media and…

Oracle Unveils Social Station For SRM Platform

Oracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices. The drag-and-drop capabilities of Social Station are intended to enable easier personalization with various modules. Users can also customize their…
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