Revenue Strategies

The Buyer Experience Wave Is Coming... Are You Ready To Meet It?

In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration in the consumerization of B2B buyers.

October 9, 2020
Written by Ajay Awatramani, Marketo; Dev Ganesan, PathFactory

6sense Continues Impressive Growth, Increasing Customer Base By 54% In 2020

Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109% net customer retention rate despite the industry’s…

September 24, 2020
Written by Michael Rodriguez

OpsStars Virtual Event Preview: Q&A With Rachael McBrearty, Chief Customer Office At LeanData

Now in its fifth year, OpsStars has grown into a must-attend event operations and revenue-focused executives turn to for targeted education and networking. Demand Gen Report caught up with Rachael McBrearty, one of the LeanData executives shaping the agenda for the event, to get a preview of what attendees can…

September 23, 2020
Written by Marjorie Romeyn-Sanabria

New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues

Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a provider of integrated strategy, content and technology services. The State of MarTech During a Pandemic report found that 43% of respondents have added new solutions into their martech stack despite the impact…

September 17, 2020
Written by Michael Rodriguez

Reachdesk Raises $6M To Expand Direct Mail Software Globally

Reachdesk, a direct mail and corporate gifting software platform, has secured $6 million in funding to expand its reach in the U.S., Europe and Asia/Pacific regions.

September 3, 2020
Written by Michael Rodriguez

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO Conversations series!

September 2, 2020
Published in Blog
Written by Klaudia Tirico

Gong Secures $200M In Series D Funding

Gong, the Revenue Intelligence Platform that uses artificial intelligence to support revenue teams, announced its success in raising $200 million in Series D funding, bringing the company's valuation to $2.2 billion. With total funding reaching $334 million, the company plans to fulfill market demand for its Revenue Intelligence Platform, reinforce its market leadership and…

August 13, 2020
Written by Marjorie Romeyn-Sanabria