Marketing Operations

Enhanced Cross-Channel Personalization With SALESmanago

SALESmanago is a cloud-based marketing automation platform designed to help marketers deliver personalized offers through a number of channels, including email, website content, ad networks and direct sales.

December 2, 2015
Written by Brian Anderson

Mirakl Unveils B2B Marketplace Solution

Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces.

December 1, 2015
Written by Brian Anderson

Marketo LaunchPoint Reaches 550 Apps And Services

Marketo’s LaunchPoint exchange for third-party marketing solutions has grown to 550 applications and services in the past three years.

November 30, 2015
Written by Kim Zimmermann

Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools.

November 19, 2015
Written by Brian Anderson

B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play.

November 18, 2015
Written by Carol Krol

Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions

Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016.

November 13, 2015
Written by Brian Anderson

Most B2B Marketers Have Attribution Models

Nearly three-quarters (74.6%) of marketers use some type of attribution model. However, just a little more than one-quarter (27.6%) of marketers chose their attribution model to give proper credit to the touches that impacted conversion, according to this infographic from Bizible.