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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

The Mad Men Of The Millennium

The Mad Men Of The Millennium

Marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s B2B marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand]…
Study: Majority Of B2B Companies Have E-Commerce Initiatives

Study: Majority Of B2B Companies Have E-Commerce Initiatives

With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive shows that more than half (59%) of B2B companies report that one-third of their customers place orders online. Research shows that 86% of respondents work for a company that offers customers an…
Invoca Integrates Call Data With More Marketing Apps

Invoca Integrates Call Data With More Marketing Apps

Invoca, a call intelligence software company, announced data integrations with Microsoft, Adobe, Kenshoo and Optimizely. These new integrations are designed to integrate phone conversations into the multichannel customer journey by connecting phone calldata with customers’ digital interactions.
6 Steps To Finding The Next Marketing All-Star

6 Steps To Finding The Next Marketing All-Star

In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation actually starts within the walls of your organization. In order…
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